A great idea needs a real plan
You have a concept worth vetting, or a business that needs a plan investors can back. We pressure-test it and build the path forward.
Our success is measured by helping you find yours.
Rain or Shine Solutions breaks down the barriers of traditional agency models. Senior operators across strategy, marketing, product and technology work with you as one united team to grow ideas, develop solutions and engage customers.
273
Founding growth rings
6
Senior partners
6
Practice areas, one team
13+
Brands grown with
Where we come in
Why brands call us
Whether you need to activate your goals, distinguish your brand or deliver your passion, these are the moments we're built for.
Growth has outpaced operations
Inventory, fulfillment and weekly workflows held together by spreadsheets and heroics. We bring structure, systems and automation.
Your brand isn't telling your story
The product is great, but your message, website and campaigns don't show it. We help your business stand out, not just fit in.
AI is moving faster than your team
You know AI should be saving time and money. We put it to work inside your real workflows, with people reviewing every step.
Brands we've grown with
Clients
Where our team has led
Our services
Every discipline, one team
Six practice areas, one senior team, and a holistic view of your business: past, present and future. Strategy and execution are never separated.
Executive Management
Vet the idea, fund it, and run it well through every phase of growth.
- Business plan development
- Investment strategy
- Sourcing & vendor partnerships
- Operations leadership
Sales & Marketing
Establish and accelerate with a blend of knowledge, relationships and market savvy.
- Sales & marketing strategy
- Brand design
- Web design & development
- Integrated campaigns
Product Management
Translate the vision into products that are built efficiently and land with impact.
- Product strategy
- UI / UX design
- Agile product management
- Roadmaps & prioritization
Technology
From pointed solutions to large-scale applications, on time and within budget.
- CRM solutions
- Marketing automation
- Web & mobile app development
- Systems integration
E-commerce & Operations
Keep the stores, the shelves and the site in sync as you grow.
- Shopify store operations
- Inventory & demand planning
- Store replenishment & transfers
- Site health & performance
AI & Automation
AI built into the work, not bolted on as a side project.
- Workflow automation & internal tools
- AI content & media production
- Reporting & analytics automation
- Search for AI engines (GEO)
Our work
Real partnerships, real growth
Different brands at different stages. The right senior team for what each one needed.
Hilo Hattie · The Store of Hawaii
A Hawaii icon, backed by our whole team
Every one of our disciplines in one engagement: executive leadership, sales and marketing, product, technology, e-commerce and operations, and AI and automation.
Hook & Ladder Winery · Family-owned winery
A storied winery, refreshed and reaching more fans
A comprehensive brand refresh, paired with an expanded and upgraded marketing mix across web, email, SMS, social and video.
Bachan's · Japanese barbecue sauce
A family recipe, launched as a direct-to-consumer brand
We helped launch the DTC business from the start, then built the e-commerce, operations and ERP systems to carry its growth.
Mission Workshop · Technical bags & apparel
A premium maker, rebuilt for its next chapter
Executive leadership and strategy, a renovated e-commerce experience, and stronger sales and operations behind a brand built to last.
Ironvine · Folsom Hotel · And beyond
Behind-the-scenes work, backed by big-company experience
Quiet brand, web and operations work for brands like Ironvine and the Folsom Hotel, from a team that has also led at Google, Meta, Shutterfly and Intel.
Why Rain or Shine
Many rings, one tree
Like the growth rings of a tree, every season of our experience adds strength. We grow as one team, rooted in your goals and strong enough to take on the whole of your business.
Senior people, start to finish
No account managers or junior hand-offs. The people you meet are the people doing the work.
One team across disciplines
Strategy, marketing, product and technology planned together, so nothing falls between the cracks.
One point of accountability
A tight-knit team owns the plan and the results together. No hand-offs between vendors, no finger-pointing.
Allied with your team
We work shoulder to shoulder with your people, sharing the goals, the numbers and the wins as one front.
Rain or shine
In vibrant markets and down cycles, through startup, turnaround and growth. We've led companies through all of it.
AI in the work
We use AI inside real client workflows, from demand planning to content, with people reviewing every step.
The team
Senior operators, working as one team
Your partnership is led directly by people who have built, run and grown companies, and who work side by side on every engagement.
Josh Margolis
Operations & Business Building
A hands-on operator and founding partner of Rain or Shine, Josh has spent two decades owning and leading companies through startup, turnaround and growth. He pairs technical, operations and business-building savvy with a real passion for products and services that improve people's lives, in strong economies and down cycles alike.
- CEO of Hilo Hattie, The Store of Hawaii
- Former President & CEO of Mission Workshop, Silipos and PikStik
- Mentors management teams to reach their goals
Heidi Margolis
Marketing & Messaging
Heidi is a co-founder of Rain or Shine and a seasoned marketer who blends creative instinct with analytical rigor. After a decade leading CRM and partner marketing at Shutterfly, and earlier roles at Starwood Hotels & Resorts and American Medical Response, she now owns and operates Hilo Hattie, a family-owned business. Clients and colleagues know her as a messaging guru.
- Ten years of CRM and partner marketing leadership at Shutterfly
- Connects stakeholders with technical and creative teams
- Owner and operator of Hilo Hattie
Lucas Mays
Brand, Technology, Marketing, & Operations
Lucas helps growing brands build a stronger brand, sell more and run smarter, then ties it all together with AI operating systems that keep the business moving. He works hands-on from strategy to execution across brand, marketing, e-commerce and operations, building AI into how teams actually work, with people reviewing every step. He brings 20 years of building high-performing marketing and operations systems, from startups to enterprise.
- AI operating systems: workflow automation, reporting, content and AI search
- Led the DTC stack and ERP rollout at Bachan's
- Ran services and engineering teams at Mapp Digital, Teradata and Ozone
Genevieve Guerette Mays
Customer Marketing & Research
Genevieve helps brands find the right balance of support, communication and advocacy with their customers. She has led customer marketing and market research for fast-growing software companies, and brings that expertise to health and wellness brands under her mantra, "helping people do good." She maps markets and business models with a focus on customer satisfaction, scalability and digital community.
- Director of Customer Marketing at App Annie and Clarizen
- Global customer marketing at Marketo
- Nearly a decade leading market research programs
Amir Abou Baker
Operations Transformation
Amir is a strategic operations executive with 20+ years building and scaling global teams across customer experience, support operations and governance, risk & compliance. At Meta, WhatsApp and Google he turned complex systems into efficient, scalable operations, leading organizations of up to 600 people across the Americas, Europe and Asia. He is a people-first leader known for execution and culture-building.
- Senior Director at Meta; led WhatsApp customer operations from 20 to 150+
- Incubated and scaled Google's North American hardware retail operations
- Led global operations at TaskRabbit and member services at Oscar
Glenn Paul Kakugawa
Sales & Business Development
Glenn is a resourceful, goal-driven sales leader who builds the lasting relationships that grow a business. As a growth consultant he coached contractors to sell on value with a consultative, repeatable sales process, and he founded and runs his own service business. Born and raised in Hawaii, he brings the Aloha to every client.
- Growth consultant at Sales Transformation Group
- Founder and owner of ServiceX Hawaii
- Consultative, value-based selling and client relationships
Our approach
How a partnership grows
Engagements are structured around outcomes and scoped to your stage and goals.
- 1
Discover
We listen first: your goals, numbers, team and customers, past, present and future.
- 2
Plan
A shared plan with clear ownership, priorities and how we'll measure success.
- 3
Grow
We roll up our sleeves. Campaigns launch, systems get built, operations steady.
- 4
Sustain
We build your team's capability and hand off cleanly, or stay on as your partner.
Ways to work together
Engagement models, built around you
Every partnership is custom. We shape the model together at the start and expect it to grow as we learn alongside your team.
Build
We scope, design and deliver a defined project.
- Business plans, brand & website builds
- Shopify & systems implementations
- AI workflow & internal tool builds
Run
We embed with your team and run it with you, month to month.
- Fractional leadership across ops, marketing & tech
- Weekly operating cadence & reporting
- Systems & team built for the long term
Advise
Senior counsel on a specific, high-stakes question.
- Strategy, investment & go-to-market
- Product & technology roadmaps
- AI readiness & enablement
Free · No obligation
The Rain or Shine Growth Check
A focused, honest look at your business, brand and systems. You get a findings call with prioritized recommendations you can act on, whether or not we work together.
- 01
Business & operations review
Where growth is working, where it's leaking, and what's holding your team back.
- 02
Brand, site & systems read
How your story, website, commerce stack and tools support the next stage.
- 03
Prioritized findings call
A straight-talk walkthrough of what we found and what we'd do first.
FAQ
Questions brands ask us
Who will we actually work with?
One senior team that works together on every engagement. You get the range of an agency without the layers: the people you meet are the people doing the work.
How are you different from a traditional agency?
No account-management layer, no junior hand-offs and no one-size-fits-all retainer. We shape each engagement around your goals and bring in exactly the skills it needs.
What size businesses do you work with?
From founder-led startups vetting a new idea to established brands like Hilo Hattie and Mission Workshop. Most of our partners are growing consumer brands.
How do you use AI?
Inside real workflows: automating inventory and reporting, speeding up content and media production, and preparing sites for AI-driven search. People review every output, and we treat your data with care.
What's included in the free Growth Check?
A review of your business and operations, a read on your brand, site and systems, and a findings call with prioritized next steps, whether or not we work together. See everything we evaluate.
How do engagements start?
With a conversation. From there we'll recommend a Build, Run or Advise model and a scope that fits your stage and budget.
Do you work remotely or on site?
Both. We partner with brands across the country, working remotely day to day and on site when it counts.
Rain or Shine Solutions
Rain or shine, let's get growing.
Ready for a partner who takes ownership of outcomes? Start with a free Growth Check or just reach out.